Chapters in this book

1. Front Matter i
2. Contents v
3. Illustrations vii
4. Acknowledgments xi
5. Introduction 1
6. Mrs. Consumer, Patriotic Consumerism, and the Wartime Prices and Trade Board 16
7. Business as Usual Adworkers and the Coming of War 50
8. Finding a Place for Wartime Advertising 71
9. Advertising to Win the War and Secure the Future 88
10. Buying and Selling Big Ticket Items 125
11. “The Grim Realities of War, as Pictured by Hollywood” 156
12. Conclusion 182
13. Appendix 196
14. Notes 211
15. Selected Bibliography 247
16. Index 255
17. Studies in Canadian Military History 276