Political Marketing in Canada

A multifaceted account of how marketing has infiltrated Canadian politics, transforming the way parties and politicians electioneer on a permanent basis.

Alex Marland is an assistant professor in the Department of Political Science at Memorial University of Newfoundland. Thierry Giasson is an associate professor in the Communication and Information Department at Université Laval. Jennifer Lees-Marshment is a senior lecturer in the Department of Political Studies at the University of Auckland.

Contributors: Lisa Birch, Patricia Cormack, Yannick Dufresne, Anna Esselment, Émilie Foster, Thierry Giasson, Elisabeth Gidengil, Royce Koop, Kirsten Kozolanka, Jennifer Lees-Marshment, Patrick Lemieux, Alex Marland, Tamara A. Small, and André Turcotte.

Tom Flanagan, professor of political science at the University of Calgary, and author of Harper’s Team: Behind the Scenes in the Conservative Rise to Power:
An important and innovative book, especially given that the political marketing approach has hardly been represented in the literature of Canadian politics. It will introduce Canadian political scientists to a valuable new perspective that will spark a new generation of research.

Walter Wymer, professor of marketing at the University of Lethbridge, and author of Connected Causes: Internet Marketing for Nonprofit Organizations:

The first significant account of the political marketing of Canadian political parties, this book is essential reading for those in political science, marketing, and communications. Accessibly written, it will also have a wider appeal – among journalists, politicians, policy makers, and those working in think tanks.

Recommended.