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4 Partnerships: Crossroads of Passions

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Abstract

This chapter elucidates the Moomin business ecosystem and enters the realm of strategic partnerships with companies and other organizations. Particular attention is paid to licensees, but the focus is expanded to the numerous stakeholders that have passionate connections with the Moomin brand. Managing partnerships generously is about keeping the magic in a business environment that puts pressure on maximizing profits. It is about balancing art and business with the boundaries for collaboration set by Tove Jansson’s legacy. Retaining the ethos of generosity in strategic partnerships is a constant challenge for Moomin.

Abstract

This chapter elucidates the Moomin business ecosystem and enters the realm of strategic partnerships with companies and other organizations. Particular attention is paid to licensees, but the focus is expanded to the numerous stakeholders that have passionate connections with the Moomin brand. Managing partnerships generously is about keeping the magic in a business environment that puts pressure on maximizing profits. It is about balancing art and business with the boundaries for collaboration set by Tove Jansson’s legacy. Retaining the ethos of generosity in strategic partnerships is a constant challenge for Moomin.

Chapters in this book

  1. Front Matter i
  2. Contents iii
  3. List of Figures iv
  4. The Moomin Way 1
  5. Birth (And Life) of Ideas 10
  6. Branding: Larger than Life 25
  7. Partnerships: Crossroads of Passions 45
  8. Strategy: What’s the Purpose? 67
  9. Technologies: Into Virtual Worlds 90
  10. People: It Is Alright to Be Broken 112
  11. Let’s Party! 135
  12. References 142
  13. Index 150
Moomin Management
This chapter is in the book Moomin Management
https://doi.org/10.56687/9781529240207-005

Chapters in this book

  1. Front Matter i
  2. Contents iii
  3. List of Figures iv
  4. The Moomin Way 1
  5. Birth (And Life) of Ideas 10
  6. Branding: Larger than Life 25
  7. Partnerships: Crossroads of Passions 45
  8. Strategy: What’s the Purpose? 67
  9. Technologies: Into Virtual Worlds 90
  10. People: It Is Alright to Be Broken 112
  11. Let’s Party! 135
  12. References 142
  13. Index 150
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