Chapters in this book

1. Frontmatter i
2. CONTENTS xi
3. ILLUSTRATIONS xv
4. TABLES xix
5. CHARTS xx
6. EDITOR’S INTRODUCTION xxi
7. AUTHOR’S PREFACE xxv
8. PART I. ROWLAND MACY’S PREPARATION 1822–1858
9. CHAPTER I. NANTUCKET TO POINTS WEST 3
10. CHAPTER II. A COCK CROWS IN HAVERHILL 16
11. PART II. THE FOUNDING OF MACY’S 1858–1887
12. CHAPTER III. SUCCESS IN FEATHERS AND LACE 37
13. CHAPTER IV. AN INTERLUDE ON T H E EVOLUTION OF RETAILING 67
14. CHAPTER V. HITCH YOUR SHOPPING TO A STAR 98
15. CHAPTER VI. THE EMERGENCE OF DEPARTMENT STORES 141
16. CHAPTER VII. FROM PROGRESS TO DOLDRUMS 157
17. CHAPTER VIII. SWEAT FOR DUTY ...FOR PROMOTION 191
18. PART III. THE FIRST GENERATION OF STRAUS MANAGEMENT 1888–1902
19. CHAPTER IX. BLOOD TRANSFUSION 211
20. CHAPTER Χ. MATURITY OF THE FIRM AND THE INDUSTRY 231
21. CHAPTER XI. HEYDAY OF 14TH STREET 264
22. PART IV. THE SECOND GENERATION TAKES COMMAND 1902–1919
23. CHAPTER XII. A PLATEAU IN MACY DEVELOPMENT 311
24. CHAPTER XIII. PROBLEMS OF PRICE AND WAR 349
25. EPILOGUE 398
26. APPENDICES 409
27. APPENDIX A. SOME NOTES ON THE RISE OF DEPARTMENT STORES IN PARIS 411
28. APPENDIX Β. EARLY MACY ACCOUNTING 417
29. NOTES AND REFERENCES 423
30. INDEX 481