11. The Small Car Story

Chapters in this book

1. Frontmatter i
2. Preface vii
3. Contents ix
4. Tables x
5. 1. Introduction 1
6. 2. A Brief Automotive History of the Postwar Period 10
7. 3. Manufacturing Technology and the Planning Process 19
8. 4. Estimated Economies of Scale and Minimum Efficient Size 38
9. 5. Entry into the Automobile Industry 54
10. 6. Integration and Diversification 77
11. 8. Prices and Pricing Policy 105
12. 9. Dealers and Dealer Systems 136
13. 10. Product Behavior: A General Summary 171
14. 11. The Small Car Story 177
15. 12. Product Behavior: Durability, Styling, Models, and Model Proliferation 189
16. 13. Other Aspects of Behavior 211
17. 14. Air Pollution and Automobile Safety Issues 228
18. 15. Performance: An Evaluation 248
19. 16. Recommendations for Public Policy 276
20. APPENDIX. Annual Automobile Sales (Registrations) 1946-1967 289
21. Bibliography 307
22. Notes 313
23. Index 343