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Harvard University Press
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4. FOOD WHOLESALING
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Kapitel in diesem Buch
- Frontmatter i
- ACKNOWLEDGMENTS v
- CONTENTS vii
- TABLES ix
- FIGURES xii
- 1. THE APPROACH TO MARKETING IN PUERTO RICO 1
- 2. THE PROBLEM IN ITS SETTING 5
- 3. FOOD RETAILING 14
- 4. FOOD WHOLESALING 36
- 5. MANAGEMENT PRACTICES AND ATTITUDES 62
- 6. A MODEL FOOD DISTRIBUTION SYSTEM 74
- 7. THE OPTIMAL RETAIL UNIT 86
- 8. THE OPTIMAL WHOLESALE UNIT 105
- 9. THE COMPLETED MODEL 110
- 10. NON-FOOD MARKETING: SETTING AND METHOD 125
- 11. RETAILING OF NON-FOOD PRODUCTS 132
- 12. THE WHOLESALING OF NON-FOOD PRODUCTS 157
- 13. THE CONTEXT OF POLICY 173
- 14. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: CONSUMER AND RETAIL EDUCATION 177
- 15. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: DIRECT STEPS 185
- INDEX 199
Kapitel in diesem Buch
- Frontmatter i
- ACKNOWLEDGMENTS v
- CONTENTS vii
- TABLES ix
- FIGURES xii
- 1. THE APPROACH TO MARKETING IN PUERTO RICO 1
- 2. THE PROBLEM IN ITS SETTING 5
- 3. FOOD RETAILING 14
- 4. FOOD WHOLESALING 36
- 5. MANAGEMENT PRACTICES AND ATTITUDES 62
- 6. A MODEL FOOD DISTRIBUTION SYSTEM 74
- 7. THE OPTIMAL RETAIL UNIT 86
- 8. THE OPTIMAL WHOLESALE UNIT 105
- 9. THE COMPLETED MODEL 110
- 10. NON-FOOD MARKETING: SETTING AND METHOD 125
- 11. RETAILING OF NON-FOOD PRODUCTS 132
- 12. THE WHOLESALING OF NON-FOOD PRODUCTS 157
- 13. THE CONTEXT OF POLICY 173
- 14. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: CONSUMER AND RETAIL EDUCATION 177
- 15. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: DIRECT STEPS 185
- INDEX 199
