10. Marketing, Advertising, and Product Differentiation

Chapters in this book

1. Frontmatter i
2. Preface vii
3. Contents xiii
4. Figures xiv
5. Tables xvi
6. 1. Introduction 1
7. 2. Monopoly and Pure Competition 5
8. 3. Theories of Oligopoly 20
9. 4. Solutions and Theories of Behavior 33
10. 5. A Symmetric Market Model and Game 49
11. 6. Duopoly with Product Differentiation 68
12. 7. Oligopoly with Product Differentiation 89
13. 8. Capacity, Inventories, and Demand Fluctuations 106
14. 9. A Nonsymmetric Oligopoly Model 128
15. 10. Marketing, Advertising, and Product Differentiation 165
16. 11. Marketing Models in Noncooperative Equilibrium Analysis 180
17. Appendixes Bibliography Index
18. Appendix A. Accounting, Theory, and Economic Gaming 203
19. Appendix B. Contingent Demand and Rationing 214
20. Bibliography 235
21. Index 245