Chapters in this book

1. Frontmatter i
2. Preface vii
3. Contents ix
4. Introduction: Folklore, Academe, and the Marketplace 1
5. I. The Theoretical Side of Folklore 31
6. II. The Oral Process 125
7. III. In the Field 181
8. IV. Folk Heroes of the Media 267
9. Notes 339
10. Selected Bibliography of Works Cited 367
11. Index 379