Chapters in this book

1. Frontmatter i
2. Acknowledgments v
3. CONTENTS vii
4. List of Illustrations ix
5. 1 Consumer Culture in Chinese History 1
6. 2 Inventing Imperial Traditions and Building Olde Shoppes 16
7. 3 Advertising Dreams 38
8. 4 Capturing a National Market 64
9. 5 Crossing Enemy Lines 89
10. 6 Crossing National Borders 118
11. 7 Agents of Consumer Culture 151
12. Abbreviations Used in Notes 171
13. Notes 173
14. Archives 197
15. Works Cited 199
16. List of Illustration Credits 225
17. Index 231