Chapters in this book

1. Frontmatter i
2. Contents ix
3. Prologue 1
4. Part One. The Dearest Freshness Deep Down Things: Capitalist Enchantment in Europe, 1600–1914
5. Introduction 19
6. 1. About His Business: The Medieval Sacramental Economy, the Protestant Theology of “Improvement,” and the Emergence of Capitalist Enchantment 23
7. 2. The God among Commodities: Christian Political Economy, Marx on Fetishism, and the Power of Money in Bourgeois Society 48
8. 3. The Poetry of the Past: Romantic Anticapitalism and the Sacramental Imagination 67
9. Part Two. A Hundred Dollars, a Hundred Devils: Mammon in America, 1492–1870
10. Introduction 107
11. 4. Errand into the Marketplace: The Puritan Covenant Theology of Capitalism 111
12. 5. The Righteous Friends of Mammon: Evangelicals, Mormons, Slaveholders, and the Proprietary Dispensation 125
13. 6. Glows and Glories and Final Illustriousness: Transcendentalism, the Religion of the Slaves, and the Romantic Imagination in Antebellum America 153
14. Part Three. The Mystical Body of Business: The Corporate Reconstruction of Capitalist Enchantment, 1870–1920
15. Introduction 177
16. 7. God Gave Me My Money: The Incorporation of America and the Persistence of Evangelical Enchantment 183
17. 8. The Soulful Corporation: Corporate Fetishism and the Incorporation of Enchantment 196
18. 9. Blazers of the One True Way: Corporate Humanism, Management Theory, and the Mechanization of Communion 210
19. 10. The Spirit of the Thing: Advertising and the Incorporation of the Beatific Vision 225
20. 11. Modern Communion: Corporate Liberalism and Imperialist Eschatology 243
21. Part Four. The Beloved Commonwealth: Visions of Cooperative Enchantment, 1870–1920
22. Introduction 255
23. 12. The Producers’ Jeremiad: The Populist Reformation of the Covenant Theology 261
24. 13. The Cross Is Bending: The Socialist Jeremiad and the Covenant Theology 281
25. 14. The Priesthood of Art: Anarchism, Arts and Crafts, and the Re-enchantment of the World 296
26. 15. Another Kingdom of Being: The Crisis of Metaphysical Experience and the Search for Passionate Vision 328
27. Part Five. The Heavenly City of Fordism: Enchantment in the Machine Age, 1920–1945
28. Introduction 361
29. 16. Business Is the Soul of America: The New Capitalism and the Business Millennium 367
30. 17. The American Century and the Magic Kingdom: Mythologies of the Machine Age 379
31. 18. A New Order and Creed: Human Relations as Fordist Moral Philosophy 393
32. 19. Beauty as the New Business Tool: Advertising, Industrial Design, and the Enchantment of Corporate Modernism 402
33. Part Six. Predicaments of Human Divinity: Critics of Fordist Enchantment, 1920–1945
34. Introduction 427
35. 20. The Mysticism of Numbers: Postwar Enthusiasm for Technocracy 433
36. 21. Secular Prayers and Impieties: The Cultural Front as Migration of the Holy 440
37. 22. Small Is Beautiful: The Religion of Small Property and Lewis Mumford’s Novum Organum 464
38. 23. Human Divinity: F. Scott Fitzgerald, James Agee, and the Son of God 493
39. Part Seven. One Vast and Ecumenical Holding Company: The Prehistory of Neoliberal Enchantment, 1945–1975
40. Introduction 507
41. 24. God’s in His Heaven, All’s Right with the World: The Political Economy of Containment and the Economic Theology of the Cold War Consensus 517
42. 25. Machines of Loving Grace: Auguries of the Corporate Counterculture 537
43. 26. The New Testament of Capitalism: The Resurgence of Evangelical Enchantment and the Theology of Neoliberalism 580
44. 27. The Statues of Daedalus: Postmaterialism and the Failure of the Liberal Imagination 611
45. 28. To Live Instead of Making History: Herbert Marcuse, Norman O. Brown, and the Romantic Eschatology of Immanence 622
46. 29. Heaven Which Exists and Is Everywhere around Us: The Sacramental Vision of Postwar Utopians 634
47. Epilogue 663
48. Notes 681
49. Acknowledgments 789
50. Index 793