3 Negotiating Media Events

Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. Preface vii
4. 1 Defining Media Events: High Holidays of Mass Communication 1
5. 2 Scripting Media Events: Contest, Conquest, Coronation 25
6. 3 Negotiating Media Events 54
7. 4 Performing Media Events 78
8. 5 Celebrating Media Events 119
9. 6 Shamanizing Media Events 147
10. 7 Reviewing Media Events 188
11. Appendix: Five Frames for Assessing the Effects of Media Events 221
12. Notes 235
13. References 275
14. Acknowledgments 295
15. Index 299