Chapter 5. Franchiser

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. Part I. The Problem of the Image
5. Chapter 1. Excessive Style 3
6. Chapter 2. Unwanted Houseguests and Altered States 49
7. Chapter 3. Modes of Production 109
8. Part II. The Aesthetic Economy of Televisuality
9. Chapter 4. Boutique 157
10. Chapter 5. Franchiser 197
11. Chapter 6. Loss Leader 236
12. Chapter 7. Trash TV 283
13. Chapter 8. Tabloid TV 323
14. Part III. Cultural Aspects of Televisuality
15. Chapter 9. Televisual Audience 357
16. Chapter 10. Televisual Economy 408
17. Chapter 11. Televisual Politics 435
18. Postscript. Intellectual Culture, Image, and Iconoclasm 477
19. Acknowledgements 513
20. Notes 517
21. Bibliography 599
22. Index 623
23. About the Author 649