Chapters in this book

1. Frontmatter i
2. CONTENTS ix
3. TWELVE-CENT ARCHIE 1
4. The Twelve-Cent Archie 3
5. How to Write (Archie) Comics 8
6. Story Length 11
7. The Archie Hierarchy 12
8. Archie Andrews 16
9. How Well Does Archie Speak French? 19
10. Bowling 19
11. Harry Lucey’s Rhythm 21
12. Veronica Lodge 26
13. Riverdale, USA 29
14. The Daily Strip 31
15. Footnote 33
16. “Why Is It Always between Archie and Reggie?” 34
17. Archie’s Jalopy 37
18. It’s as Easy as A-B-V 38
19. United Girls Against Jughead 41
20. Archie Giant Series 43
21. Invisible Paint 44
22. Archie Comics versus Art 46
23. Betty Cooper 49
24. Riverdale’s Racial Problem 52
25. Fashion 55
26. Betty’s Ponytail 56
27. Self-Plagiarism 57
28. Archie’s Sweater Vest 61
29. Jughead Jones 63
30. Beatniks, Hippies, and Other Undesirables 66
31. Dilton Doily 68
32. Moose 69
33. Reggie Mantle 70
34. Jealousy 73
35. “Are You Familiar with Shakespeare, My Young Ignoramus?” 76
36. “I Never Squeaked a Pip, Either!” 78
37. Jughead’s Hat 79
38. Fantastic Elements 82
39. Archie’s Joke Book 83
40. Often Imitated, Never Duplicated 84
41. The Historical Archie 88
42. Mutually Assured Destruction 90
43. Betty = Veronica 91
44. Head over Heels 92
45. Mr. Weatherbee 94
46. Caveman Archie 95
47. Life with Archie 99
48. What Is the Zip Code for Riverdale? 102
49. Cover Art 103
50. Fairy Godmothers 106
51. Dan DeCarlo’s Foreground Portraits 107
52. Archie as an Adventure Comic 108
53. Text Pieces 111
54. Previously on Archie 113
55. Notes for the Norton Anthology 115
56. Archie: Arch: Archiekins 118
57. Eep! Omigosh! And Other Unusual Contributions to the Language of Comics 119
58. Archie’s Black Book 121
59. Laugh and Pep: The Residual Titles 122
60. Pureheart the Powerful 124
61. Errors 127
62. Midge 128
63. You Can Take the Boy Out of Riverdale... 130
64. Archie Club News 132
65. Veronica’s Mother 133
66. Mr. Lodge 133
67. Betty’s Parents 137
68. Jingles 137
69. Li’l Jinx 139
70. Archie’s Gender Politics 140
71. Should Archie Marry Betty or Veronica? 143
72. Big Ethel 145
73. The Mayor of Riverdale 148
74. Worst. Archie. Story. Ever. 149
75. Archie the Klutz 150
76. Celebrity Culture 153
77. Jughead’s Dipsy Doodles 154
78. Imitation Is the Lowest Form of Flattery 156
79. Surf and Ski 158
80. Samm Schwartz’s Art 160
81. Self-Referential Metafictions 163
82. Riverdale High 166
83. Who Cut Veronica’s Hair? 167
84. Little Archie 169
85. Credits 173
86. Juvenile Delinquency 174
87. Teenese 176
88. The Archies 177
89. Pop Tate’s Choklit Shoppe 182
90. Unusual Panels 184
91. Smithers 185
92. The Archie Archive 186
93. Fads and Fashions 189
94. Borderless Panels 190
95. A Comic About Nothing 192
96. Fred (and Mary) Andrews 195
97. The Banjo in Archie Comics 196
98. Wordless Stories, or Nearly So 197
99. Hot Dog 201
100. Dan DeCarlo’s Split-Horizon Girl 203
101. The (Nearly) Perfect Archie Story 206
102. The Myth of Archie 209
103. Archie and Me 210
104. Index 213