Chapters in this book

1. Frontmatter i
2. Contents v
3. List of Illustrations vii
4. Preface ix
5. Abbreviations xv
6. Introduction 1
7. 1 Indigenizing Consumption 25
8. 2 Labor Indigenization 55
9. 3 Spatial Indigenization 73
10. 4 An Indigenous Competitor 99
11. Epilogue 115
12. Postscript 120
13. Acknowl edgments 125
14. Notes 129
15. References 131
16. Index 155
17. About the Author 159