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Republic on the Wire
Cable Television, Pluralism, and the Politics of New Technologies, 1948-1984
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John McMurria
Sprache:
Englisch
Veröffentlicht/Copyright:
2017
Über dieses Buch
The history of cable television in America is far older than networks like MTV, ESPN, and HBO, which are so familiar to us today. Tracing the origins of cable TV back to the late 1940s, media scholar John McMurria also locates the roots of many current debates about premium television, cultural elitism, minority programming, content restriction, and corporate ownership.
Republic on the Wire takes us back to the pivotal years in which media regulators and members of the viewing public presciently weighed the potential benefits and risks of a two-tiered television system, split between free broadcasts and pay cable service. Digging into rare archives, McMurria reconstructs the arguments of policymakers, whose often sincere advocacy for the public benefits of cable television were fueled by cultural elitism and the priority to maintain order during a period of urban Black rebellions. He also tells the story of the people of color, rural residents, women’s groups, veterans, seniors, and low-income viewers who challenged this reasoning and demanded an equal say over the future of television.
By excavating this early cable history, and placing equality at the center of our understanding of media democracy, Republic on the Wire is a real eye-opener as it develops a new methodology for studying media policy in the past and present.
Information zu Autoren / Herausgebern
JOHN MCMURRIA is an assistant professor in the department of communication at the University of California, San Diego. He is the coauthor of Global Hollywood and Global Hollywood 2.
Rezensionen
"[A] deeply researched and compellingly argued new book [and a] useful contribution to media history research as well as debates about media policy."
— Media Industries"Grounded in fresh empirical and archival work, Republic on the Wire shows us the continuities between an understudied niche of television history and new media development and policy."
— Vicki Mayer, author of Below the Line: Producers and Production Studies in the New Television EconomyFachgebiete
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Frontmatter
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CONTENTS
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Acknowledgments
ix -
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Introduction: American Pluralism, Television Policy, and the Method of Equality
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1. Broadcast Policy, Television Spectrum, and the Pluralist Logics of Inequality
34 -
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2. Contesting (In)Equality at the Margins of Television Reception
62 -
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3. Pay-TV Orders
87 -
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4. Local Origination, Public Access, and the Hierarchical Logics of Civic Culture
111 -
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5. Blue Skies, Black Cultures
137 -
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Epilogue: Neutrality, Connectivity, or Equality When Media Converge
170 -
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Notes
191 -
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Select Bibliography
223 -
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Index
237
Informationen zur Veröffentlichung
Seiten und Bilder/Illustrationen im Buch
eBook veröffentlicht am:
2. September 2019
eBook ISBN:
9780813585321
Seiten und Bilder/Illustrationen im Buch
eBook ISBN:
9780813585321
Schlagwörter für dieses Buch
Cable; television; United States; telecom; telecommunications; media; MTV; ESPN; HBO; Cable TV; Channel. Network; CNN; CBS; FOX; ABC; Programming; TV shows; Politics; News Media; News Channel; Media History; Television History; Television Studies; History of Broadcasting; History of Technology; Media Policy; Media and Politics; Media and Society; Cultural Policy; Media and Law; John McMurria; American democracy; premium television; taste hierarchies; minority programming; content restriction; corporate ownership; people of color; rural residents; women’s groups; veterans; seniors; low-income viewers; media democracy; American Pluralism; Television Policy; the Method of Equality; Broadcast Policy; Television Spectrum; the Pluralist Logics of Inequality; Local Origination; Public Access; the Hierarchical Logics of Civic Culture; Neutrality; Connectivity; Equality When Media Converge
Zielgruppe(n) für dieses Buch
For an expert adult audience, including professional development and academic research
