Chapter 3. Marketing and Mobilization

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Illustrations ix
4. Acknowledgments xi
5. Abbreviations xiii
6. Introduction 1
7. Chapter 1. Forging Momentum 14
8. Chapter 2. Building Consent for a Clinical Trial 32
9. Chapter 3. Marketing and Mobilization 53
10. Chapter 4. The Pilot Study 76
11. Chapter 5. Operation Marbles and Lollipops 98
12. Chapter 6. The National Experiment 122
13. Notes 143
14. Bibliography 185
15. Index 207