2. Rocks Glasses and Color Camo: Selling Beauty to Class-Privileged Men

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. PREFACE ix
4. ACKNOWLEDGMENTS xiii
5. INTRODUCTION 1
6. 1. Men and Beauty: The Historical Expansion of an Industry 22
7. 2. Rocks Glasses and Color Camo: Selling Beauty to Class-Privileged Men 48
8. 3. Heterosexual Aesthetic Labor: Hiring and Requiring Women Beauty Workers 76
9. 4. Hair Care: Emotional Labor and Touching Rules in Men’s Grooming 104
10. 5. “We’re Men’s Women”: Occupational Choice Narratives of Sameness and Difference 132
11. CONCLUSION 161
12. APPENDIX A. CLASS, GENDER, AND THE ECONOMY IN THE STUDY OF MEN’S SALONS 171
13. APPENDIX B. PARTICIPANT DEMOGRAPHIC INFORMATION 181
14. NOTES 185
15. BIBLIOGRAPHY 215
16. INDEX 233
17. ABOUT THE AUTHOR 241