Chapters in this book

1. Frontmatter i
2. CONTENTS ix
3. ACKNOWLEDGMENTS xi
4. Introduction 1
5. Johnson & Johnson’s Tylenol Scare. GETTING IT RIGHT 12
6. The Exxon Valdez Oil Tanker Spill. THE INVISIBLE AND CLUELESS CEO 20
7. The New York Knicks. KNOW WHEN TO FOLD ’EM 27
8. Chaos in a West Virginia Coal Mine. “THEY’RE ALIVE!” 38
9. The Church’s Pedophilia Scandal. SKELETONS IN THE CLOSET 47
10. Dick Cheney. MISFIRING UNDER PRESSURE 57
11. The Glen Ridge Rape Case. “STAND BY OUR BOYS” 68
12. The Death of Pat Tillman. THE COVER-UP IS ALWAYS WORSE 79
13. Rudy Giuliani. A TALE OF TWO LEADERS 90
14. Christie Whitman and the EPA. COMING CLEAN ON GROUND ZERO 104
15. Prudential’s Terror Threat. THE “ROCK” GETS IT RIGHT 116
16. Virginia Tech. A DEADLY DELAY? 126
17. Don Imus. “I CAN’T GET ANYWHERE WITH YOU PEOPLE” 136
18. Jon Corzine. GETTING IT RIGHT...AND GETTING IT WRONG 148
19. Jet Blue Airways. A LATE-NIGHT DISASTER 158
20. The O’Reilly “Factor”. KNOWING WHEN TO SHUT UP 168
21. Taco Bell’s E. Coli Scare. WHEN GOOD INTENTIONS AREN’T ENOUGH 177
22. The New York Times. COVERING UP FOR JAYSON BLAIR 184
23. The Duke “Rape” Case. A RUSH TO INJUSTICE 196
24. Alberto Gonzales. PAYING THE PRICE FOR PLAYING WITH WORDS 207
25. NFL Boss Roger Goodell. SCORING BIG POINTS UNDER PRESSURE 218
26. FEMA Fails during Katrina. TALK ABOUT “CLUELESS” 228
27. NOTES 239
28. ABOUT THE AUTHOR 249