Chapters in this book

1. Frontmatter i
2. Contents ix
3. Foreword xi
4. Preface: A Word from the Authors xv
5. DROPPING THE PUCK
6. 1 It Starts at the Top 3
7. 2 Leadership Essentials 19
8. 3 Why Many of the World’s Business Leaders Use Sport to Drive Themselves 41
9. 4 Why Hockey Mattered during Extreme Global Challenges 59
10. WINNING THE DRAW
11. 5 How Smart Leaders Can Run with the Big Dogs 77
12. 6 Brand New Offerings with Creativity 91
13. 7 Innovation: How the NHL Has Thrived in This Space 105
14. 8 Marketing and Promoting the NHL Way: Relevant to the Day 120
15. 9 Women’s Professional Ice Hockey and the True Value of Inclusion 139
16. 10 Conflict Management: What Can We Learn from the NHL? 155
17. CHANGING THE LINES
18. 11 Veterans Matter 181
19. 12 The Don Cherry Story 194
20. 13 Talent Is Everywhere: The Manon Rhéaume Story 207
21. 14 Emerging Trends: Appreciating History and Video Games 220
22. 15 Race and Identity Challenges 232
23. THIRD PERIOD
24. 16 Two Birds, One Stone 243
25. 17 Give-and-Go 260
26. 18 Customers Matter. You Matter! 268
27. Overtime 285
28. Afterword 293
29. Acknowledgments 297
30. Notes 299
31. Index 307
32. Author Biographies 321