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3. “We Came, We Saw, We Astonished”: How a Japanese Mass Was Won
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Amy Bliss Marshall
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Chapters in this book
- Frontmatter i
- Contents vii
- Table and Chart ix
- List of Illustrations xi
- Acknowledgments xiii
- Introduction: Why Japanese Family Magazines Matter 1
- 1. The Medium, the Message, and the Masses: Understanding Japanese Family Magazines 19
- 2. The Splendid Power of Being in Perfect Harmony: How Two Publishers Made a Mass Japanese Audience 43
- 3. “We Came, We Saw, We Astonished”: How a Japanese Mass Was Won 77
- 4. Reading Together: How the Audience Participated 129
- 5. Learning to Consume: How Magazines Politicized Advertising 163
- Conclusion 187
- Bibliography 201
- Index 215
Chapters in this book
- Frontmatter i
- Contents vii
- Table and Chart ix
- List of Illustrations xi
- Acknowledgments xiii
- Introduction: Why Japanese Family Magazines Matter 1
- 1. The Medium, the Message, and the Masses: Understanding Japanese Family Magazines 19
- 2. The Splendid Power of Being in Perfect Harmony: How Two Publishers Made a Mass Japanese Audience 43
- 3. “We Came, We Saw, We Astonished”: How a Japanese Mass Was Won 77
- 4. Reading Together: How the Audience Participated 129
- 5. Learning to Consume: How Magazines Politicized Advertising 163
- Conclusion 187
- Bibliography 201
- Index 215
