6. The Concept of Aligning Incentives (“The Carrot”)

Chapters in this book

1. Frontmatter I
2. Contents VII
3. List of Figures and Tables IX
4. Preface XI
5. Acknowledgments XXI
6. Introduction XXIII
7. PART I: STRATEGIC CONTROL IN A SINGLE MARKET CONTEXT
8. 1. Understanding Strategic Control Points (“The Stick”) 1
9. 2. How to Spot Strategic Control Points: A Process for Identifying Them in Your Market 40
10. PART II: EXTENDING STRATEGIC CONTROL TO MULTIPLE MARKETS
11. 3. The Competitive Ecosystem and the Visual Value Map 73
12. 4. On the Outside Looking In: What Happens When Someone Else Owns a Strategic Control Point? 108
13. 5. What Can Go Wrong When You Own a Point of Strategic Control? The Concept of Blowback to the Core 132
14. PART III: THE CARROT AND THE STICK: STRATEGIES FOR TODAY’S INTERCONNECTED ENVIRONMENT
15. 6. The Concept of Aligning Incentives (“The Carrot”) 159
16. 7. Why Utilizing the “Carrot” and the “Stick” Matters and What to Do about It 177
17. 8. Game Theory, Signaling, and the Strategic Use of Information 198
18. Index 227