Chapters in this book

1. Frontmatter i
2. Praise for VIVA M·A·C iii
3. Contents vii
4. Acknowledgments ix
5. Prologue: Rise Up 1
6. Introduction: The Rules of Make-up Art Cosmetics 14
7. Part I: Spaces of Original Possibilities
8. 1. The Kitchen Sink 37
9. 2. Fashion Capital 67
10. 3. Caring Is Never Out of Fashion 105
11. Part II: Creative Activism
12. 4. Put Your Money Where Your Mouth Is 133
13. 5. Selling Out 160
14. 6. Dragging Theory into Practice 190
15. Epilogue: The Brightest Jewel in Our Crown 217
16. Notes 221
17. Bibliography 245
18. Index 263