12. Mass Customization

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Preface vii
4. Part One. Introducing the Games
5. 1. The Diversity of Innovation 3
6. 2. Peering into the Black Box 15
7. 3. Searching for Patterns 31
8. 4. The Games of Innovation 42
9. 5. Emerging and Mature Markets 61
10. 6. Product Architecture 77
11. Part Two. The Six Games of Innovation
12. 7. Eureka! 95
13. 8. The Special Case of the Pharmaceutical Sector 108
14. 9. Battles of Architecture 116
15. 10. System Breakthroughs 135
16. 11. New and Improved 150
17. 12. Mass Customization 167
18. 13. Pushing the Envelope 184
19. 14. Transitions 196
20. Part Three. Looking Ahead
21. 15. Winning Strategies 215
22. 16. Public Policies 236
23. 17. Rethinking Innovation 259
24. Notes 277
25. Subject Index 295