Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgments vii
4. List of Figures and Tables ix
5. Meaning of Symbols and Orthographic Conventions xi
6. Introduction 1
7. 1. The Platonic Triad and Its Chinese Counterpart 8
8. 2. Ontological Realism under Fire 18
9. 3. The Return of the Subject(s) 36
10. 4. The Peircean Trichotomy 59
11. 5. The Poetic Logic 77
12. 6. Metaphor and Culture 101
13. 7. Myth Making and Its Socio-Economic Functions 133
14. Epilogue. Semiotics as an Interdisciplinary Enterprise 153
15. Technical Glossary 157
16. Biographical Sketches 177
17. Notes 189
18. Cited Works and General Bibliography 195
19. Index 205