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2. Methods of Collecting Opinions
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Chapters in this book
- Frontmatter i
- Contents vii
- Foreword ix
- Acknowledgments xvii
- Introduction 1
- 1. Polling and Understanding Public Opinion 7
- 2. Methods of Collecting Opinions 46
- 3. Public Opinion and the Mass Media 83
- 4. Public Opinion Polls and Social Policy 108
- 5. Change and Stability in Opinions 133
- Conclusion: Polling and Public Opinion 169
- References 173
- Index 187
Chapters in this book
- Frontmatter i
- Contents vii
- Foreword ix
- Acknowledgments xvii
- Introduction 1
- 1. Polling and Understanding Public Opinion 7
- 2. Methods of Collecting Opinions 46
- 3. Public Opinion and the Mass Media 83
- 4. Public Opinion Polls and Social Policy 108
- 5. Change and Stability in Opinions 133
- Conclusion: Polling and Public Opinion 169
- References 173
- Index 187