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7. The Canadian Market, Magazines, and the New Logic of Advertising

© 2016 University of Toronto Press, Toronto

© 2016 University of Toronto Press, Toronto

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Acknowledgments vii
  4. Introduction 1
  5. 1. Newspapers, Advertising, and the Rise of the Agency, 1850-1900 18
  6. 2. Toronto Adworkers 52
  7. 3. A Professional Ideal 79
  8. 4. The Industry Takes Shape, 1900-1921 101
  9. 5. Copywriting, Psychology, and the Science of Advertising 142
  10. 6. Market Research and the Management of Risk 180
  11. 7. The Canadian Market, Magazines, and the New Logic of Advertising 228
  12. Conclusion 267
  13. Appendix 277
  14. Notes 283
  15. Selected Bibliography 339
  16. Index 349
Selling Themselves
This chapter is in the book Selling Themselves
https://doi.org/10.3138/9781442679733-009

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Acknowledgments vii
  4. Introduction 1
  5. 1. Newspapers, Advertising, and the Rise of the Agency, 1850-1900 18
  6. 2. Toronto Adworkers 52
  7. 3. A Professional Ideal 79
  8. 4. The Industry Takes Shape, 1900-1921 101
  9. 5. Copywriting, Psychology, and the Science of Advertising 142
  10. 6. Market Research and the Management of Risk 180
  11. 7. The Canadian Market, Magazines, and the New Logic of Advertising 228
  12. Conclusion 267
  13. Appendix 277
  14. Notes 283
  15. Selected Bibliography 339
  16. Index 349
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