Chapters in this book

1. Frontmatter i
2. Contents vii
3. Illustrations And Maps ix
4. Acknowledgments xi
5. A Mile Of Make-Believe. A History Of The Eaton’S Santa Claus Parade 1
6. Introduction: Alfreda's Lament 3
7. 1. The Corporate Fantastic 21
8. 2. Santa In Public 64
9. 3. The Mediated Santa 98
10. 4. The Civic Fantastic 123
11. 5. Casualty Of The Times 159
12. Conclusion: Enchanted Capitalism 181
13. Notes 187
14. Bibliography 221
15. Index 233