Chapter 4. ‘Your Best Medium to Sell Women’: Covering and Advertising Chatelaine

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Illustrations ix
4. Acknowledgments xiii
5. Chapter 1. ‘Lighting Up a Brush Fire’ 1
6. Part One. Historicizing Production and Consumption
7. Chapter 2. ‘A Closet Feminist Magazine’: (Re)-Making Chatelaine 31
8. Chapter 3. ‘A Faithful Friend and Tonic’: Reading Chatelaine 71
9. Part Two. Traditional Fare?
10. Chapter 4. ‘Your Best Medium to Sell Women’: Covering and Advertising Chatelaine 105
11. Chapter 5. ‘The Cinderella from Pugwash’: Advice from the Chatelaine Institute 178
12. Chapter 6. ‘Searching for a Plain Gold Band’: Chatelaine Fiction 220
13. Part Three. Subverting the Standard
14. Chapter 7. ‘How to Live in the Suburbs’: Editorials and Articles in the Fifties 257
15. Chapter 8. ‘Trying to Incite a Revolution’: Editorials and Articles in the Sixties 308
16. Chapter 9. ‘Here in the Lodge’: Chatelaine’s Legacy 366
17. Notes 377
18. Select Bibliography 435
19. Index 447