Chapters in this book

1. Frontmatter i
2. Contents v
3. List of Illustrations vii
4. Acknowledgments ix
5. Introduction – Consumer Culture in Historical Perspective 1
6. 1. Temperance and the Rise of Sober Consumer Culture 18
7. 2. Shopping for Victory: Consumer Citizenship in Wartime 43
8. 3. Home Economics and the Training of the Consumer Citizenry 73
9. 4. Rural Consumer Citizens: Consumption in the Countryside 98
10. 5. For Whom Do We Dress? Feminism and Fashion 124
11. 6. Challenging Capitalism? The Limits of Collective Buying 148
12. Conclusion – Empowerment and Exclusion: Consumption in Canadian History 180
13. Notes 193
14. Bibliography 233
15. Index 249
16. STUDIES IN GENDER AND HISTORY 263