Contents

Chapters in this book

1. Frontmatter I
2. Contents V
3. Acknowledgements IX
4. 1 Introduction: How Do Social Media Change Social Order? The Deep Datafication of Society from Global to Local Scales (and Back Again) 1
5. 2 The Social Construction of Reality – Really! 10
6. 3 The Dramaturgy of Social Media: Platform Ecology, Uneven Networks, and the Myth of the Self 17
7. 4 Clusters of Prestige: Social Media and Social Order in the Norwegian Bible Belt 33
8. 5 Meme Collectives and Preferred Truths in Assam 52
9. 6 Insurgent Ways of Looking: Gendering the Witness and the Land in the Visuality of Israel-Palestine 67
10. 7 Gender and Race in the Digital Town Hall: Identity-Based Attacks Against US Legislators on Twitter 89
11. 8 Participatory Propaganda: The Engagement of Audiences in the Spread of Persuasive Communications 111
12. List of Figures 138
13. List of Tables 139