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The Influence Of Alcohol Advertising on Students' Drinking Behaviors
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Peggy J Pedersen
Published/Copyright:
November 13, 2002
This study examined the perceived influence of alcohol advertising in a daily campus newspaper on the drinking behaviors of students at a large midwestern university. Data came from two sources: a descriptive analysis of alcohol ads that appeared during a four-week period in the student newspaper and a survey questionnaire. Findings indicated that college students do perceive that their drinking patterns are influenced by alcohol promotions in the campus newspaper and, furthermore, that self-identified binge drinkers were influenced significantly more than were nonbinge drinkers.
Published Online: 2002-11-13
©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
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- Learning the FACTS in New York City: Future Administrators Cultural Training
- The Influence Of Alcohol Advertising on Students' Drinking Behaviors
- Student and Faculty Perceptions of Behaviors that Constitute Cheating
- The Student Handbook, Federal Law and Electronic Technology
- A Qualitative Exploration of the First-Year Experience of Latino College Students
- The Impact of Community Service Involvement on Three Measures of Undergraduate Self-Concept
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- In-Person Versus Internet Training: A Comparison of Student Attitudes Toward Homosexuality
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