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Identity Economics

  • George A Akerlof and Rachel Kranton
Published/Copyright: June 11, 2010

Why have the relative rates of women smoking grown so much in the last 100 years? How can the U.S. military do so well with a relatively flat pay scale? Standard economics hasn't a clue, but according to Berkeley economist George Akerlof and Duke economist Rachel Kranton, the answers lie in a new field called identity economics.

Published Online: 2010-6-11

©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston

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