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Price Effects of Private Label Development
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Christophe Bontemps
Veröffentlicht/Copyright:
24. Februar 2005
We study the price response of national brands to the development of private labels. Using monthly data from a consumer survey, we show that prices of national brands increase with the development of private labels. However, we also show that the price increase in national brand products is explained by a strategy of product differentiation. Finally, price reaction of national brands differs with the type of private labels they are facing.
Published Online: 2005-2-24
©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
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Artikel in diesem Heft
- Article
- Retailer Strategies in the Food Marketing Chain: Introduction to the Special Issue
- Private Label Expansion and Supermarket Milk Prices
- Price Effects of Private Label Development
- Price Rigidity in the German Grocery-Retailing Sector: Scanner-Data Evidence on Magnitude and Causes
- Loss-Leaders Banning Laws as Vertical Restraints
- Grocery Retailer Behavior in Perishable Fresh Produce Procurement
- Premium Private Labels, Supply Contracts, Market Segmentation, and Spot Prices
Artikel in diesem Heft
- Article
- Retailer Strategies in the Food Marketing Chain: Introduction to the Special Issue
- Private Label Expansion and Supermarket Milk Prices
- Price Effects of Private Label Development
- Price Rigidity in the German Grocery-Retailing Sector: Scanner-Data Evidence on Magnitude and Causes
- Loss-Leaders Banning Laws as Vertical Restraints
- Grocery Retailer Behavior in Perishable Fresh Produce Procurement
- Premium Private Labels, Supply Contracts, Market Segmentation, and Spot Prices
