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Private Label Expansion and Supermarket Milk Prices
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Alessandro Bonanno
Veröffentlicht/Copyright:
24. Februar 2005
This article investigates the impacts of private labels (PLs) on fluid milk prices and price differentials using 2,759 supermarket-level observations from 10 cities. Non-parametric results reveal that although PL milk prices decrease as PL milk shares expand, eventually the effect is to increase the prices of manufacturers’ brands as well as the price gap between private labels and manufacturers’ brands. Econometric results further reveal that supermarkets exert some degree of price discrimination through controlling the brands of milk sold.
Published Online: 2005-2-24
©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
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Artikel in diesem Heft
- Article
- Retailer Strategies in the Food Marketing Chain: Introduction to the Special Issue
- Private Label Expansion and Supermarket Milk Prices
- Price Effects of Private Label Development
- Price Rigidity in the German Grocery-Retailing Sector: Scanner-Data Evidence on Magnitude and Causes
- Loss-Leaders Banning Laws as Vertical Restraints
- Grocery Retailer Behavior in Perishable Fresh Produce Procurement
- Premium Private Labels, Supply Contracts, Market Segmentation, and Spot Prices
Artikel in diesem Heft
- Article
- Retailer Strategies in the Food Marketing Chain: Introduction to the Special Issue
- Private Label Expansion and Supermarket Milk Prices
- Price Effects of Private Label Development
- Price Rigidity in the German Grocery-Retailing Sector: Scanner-Data Evidence on Magnitude and Causes
- Loss-Leaders Banning Laws as Vertical Restraints
- Grocery Retailer Behavior in Perishable Fresh Produce Procurement
- Premium Private Labels, Supply Contracts, Market Segmentation, and Spot Prices
