Advertising Trends in 2010
-
Erika Franklin Fowler
Political advertising offers an important window on American campaigns and elections. We analyze a comprehensive database of political ads aired during the 2010 midterms to shed light on campaign strategies in this history-making election. We find that with the increase in competitive races in 2010, the volume of advertising rose too, as did its negativity. Moreover, we track the issues mentioned by each party, finding that while the parties agreed that employment was the top issue, there was also much divergence in issue priorities, with Republicans taking up some unlikely themes such as health care and “change.” The high volume of advertising in 2010 suggests a greater potential for voter learning, but the high levels of ad negativity could have had both positive and negative consequences on the electorate.
©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
Artikel in diesem Heft
- Article
- Where Are We in History? 2010 in the Longest Run
- The 2010 Midterm Elections: An Overview
- The Midterm Landslide of 2010: A Triple Wave Election
- Advertising Trends in 2010
- The Tea Party at the Election
- The Year of the Outsider: Political Amateurs in the U.S. Congress
- The Citizens United Election? Or Same As It Ever Was?
- Voter Turnout in the 2010 Midterm Election
- The Dynamics of Voter Preferences in the 2010 Congressional Midterm Elections
- Healthcare Reform: A Prescription for the 2010 Republican Landslide?
- The 2010 Elections: Party Pursuits, Voter Perceptions, and the Chancy Game of Politics
Artikel in diesem Heft
- Article
- Where Are We in History? 2010 in the Longest Run
- The 2010 Midterm Elections: An Overview
- The Midterm Landslide of 2010: A Triple Wave Election
- Advertising Trends in 2010
- The Tea Party at the Election
- The Year of the Outsider: Political Amateurs in the U.S. Congress
- The Citizens United Election? Or Same As It Ever Was?
- Voter Turnout in the 2010 Midterm Election
- The Dynamics of Voter Preferences in the 2010 Congressional Midterm Elections
- Healthcare Reform: A Prescription for the 2010 Republican Landslide?
- The 2010 Elections: Party Pursuits, Voter Perceptions, and the Chancy Game of Politics
