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12. Bridging Tourism Gaps Through Strategic Management
-
Peter E. Murphy
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Kapitel in diesem Buch
- Frontmatter i
- Contents v
- Acknowledgements viii
-
Part 1: Prologue
- Setting the Scene 3
- 1. Definitions, Theory and Practice 11
- 2. Key Business Management Functions 50
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Part 2: Key Business Management Functions in Tourism
- Management Functions 83
- 3. Planning 86
- 4. Organising 113
- 5. Leadership 130
- 6. Controlling 155
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Part 3: Tourism Community Stateholders
- Stakeholders 187
- 7. Customers 193
- 8. Industry 223
- 9. Residents 260
- 10. Government 288
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Part 4: A New Paradigm
- New Approach 339
- 11. Working Together 340
- 12. Bridging Tourism Gaps Through Strategic Management 371
- Epilogue 405
- Appendix: Strategic Tourism Planning Resources 408
- Bibliography 413
- Index 444
Kapitel in diesem Buch
- Frontmatter i
- Contents v
- Acknowledgements viii
-
Part 1: Prologue
- Setting the Scene 3
- 1. Definitions, Theory and Practice 11
- 2. Key Business Management Functions 50
-
Part 2: Key Business Management Functions in Tourism
- Management Functions 83
- 3. Planning 86
- 4. Organising 113
- 5. Leadership 130
- 6. Controlling 155
-
Part 3: Tourism Community Stateholders
- Stakeholders 187
- 7. Customers 193
- 8. Industry 223
- 9. Residents 260
- 10. Government 288
-
Part 4: A New Paradigm
- New Approach 339
- 11. Working Together 340
- 12. Bridging Tourism Gaps Through Strategic Management 371
- Epilogue 405
- Appendix: Strategic Tourism Planning Resources 408
- Bibliography 413
- Index 444