CHAPTER 6 EVENT MARKETING AND PROMOTION STRATEGIES

Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. FIGURES AND TABLES ix
4. EXAMPLES AND CASE STUDIES xi
5. PREFACE xiii
6. CHAPTER 1 INTRODUCTION TO CRISIS MANAGEMENT IN EVENT PLANNING 1
7. CHAPTER 2 FOUNDATIONS OF EVENT MANAGEMENT IN A CRISIS 14
8. CHAPTER 3 NAVIGATING CRISES IN EVENT OPERATIONS 39
9. CHAPTER 4 RESPONSIBILITY AND INCLUSION IN EVENT MANAGEMENT 53
10. CHAPTER 5 TECHNOLOGY AND INNOVATION IN CRISIS PLANNING 65
11. CHAPTER 6 EVENT MARKETING AND PROMOTION STRATEGIES 86
12. CHAPTER 7 POLICY AND REGULATION IN EVENT MANAGEMENT 99
13. CHAPTER 8 MEASURING RESILIENCE AND SUSTAINABILITY IN EVENTS 119
14. CHAPTER 9 FUTURE TRENDS IN EVENT PLANNING 130
15. CHAPTER 10 CONCLUSION: NAVIGATING A RESILIENT AND SUSTAINABLE FUTURE AFTER CRISIS 149
16. GLOSSARY OF KEY TERMS 156
17. REFERENCES 159
18. INDEX 192