Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgements ix
4. Contributors xi
5. Introduction
6. 1. Commercial Nationalism: Mapping the Landscape 3
7. Part 1: National Narratives, Heritage and Tourism
8. 2. Canada’s National Parks: Nationhood, Tourism and the Utility of Nature 25
9. 3. Tourism and Nationalism in the Former Yugoslavia 40
10. 4. Away but Together: Diaspora Tourism and Narratives of Ukrainian Immigrants in the United States 53
11. 5. Travelling to the Past: Xi’an and the Tang Imperial City 64
12. 6. A New Indian National Story 75
13. 7. The Silk Road, Identities and Commercial Nationalisms 90
14. Part 2: Tourism Branding and Promotion
15. 8. 100% Pure Neoliberalism: Brand New Zealand, New Thinking, New Stories, Inc 105
16. 9. National Identity in Africa’s Tourism Industry 126
17. 10. Branding a Nation-state after Half a Century of Independence: The Case of Malta 138
18. 11. Who Owns ‘Brand Estonia’? The Role of Residents and the Diaspora 149
19. 12. When the Incredible Got Lost in Controversies: Selling Tourism in India 163
20. 13. From Risky Reality to Magical Realism: Narratives of Colombianness in Tourism Promotion 176
21. Part 3: Festivals, Events and National Identity
22. 14. ‘Imagine Ben Hur in Formula One’: An Analysis of the National Gallop in Hungary 195
23. 15. Examining Cherry Blossom Celebrations in Japan and Around the World 212
24. 16. Canadian Nationalism and the Memory of the First World War in France and Belgium 227
25. 17. ‘Daddy, Why do we Celebrate SG50?’ A Response to a Child Regarding Singapore’s Golden Jubilee 239
26. 18. Covering ‘Captain America’ and (Re)Imagining the United States during the 2014 FIFA World Cup 251
27. 19. Promoting Canada’s Cultural Mosaic: John Murray Gibbon and Folk Music Festivals 264
28. Conclusion
29. 20. Commercial Nationalism Research Directions: Negotiating New National Narratives 281
30. Index 289