Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgments vii
4. Contributors ix
5. Part 1. Introduction
6. Chapter 1. Common Grounds of Coffee and Tourism 3
7. Part 2. Coffee Culture and Tourism Contexts
8. Chapter 2. Coffee Servicescapes: The Design of Café Culture in New Zealand 23
9. Chapter 3. Café Culture and Conversation: Tourism and Urban(e) Experiences in Wellington, New Zealand 41
10. Chapter 4. From the World Coffee Conference to the Local Café: Coffee Events Large and Small 53
11. Chapter 5. Coffee-house Culture and Tourism in Cyprus: A Traditionalized Experience 66
12. Part 3. Coffee Destination Experiences
13. Chapter 6. Coffee in Vietnam: International Tourist Experiences 89
14. Chapter 7. Coffee Culture, Heritage and Destination Image: Melbourne and the Italian Model 99
15. Chapter 8. Coffee and Coffee Tourism in Kona, Hawai'i- Surviving in the Niche 111
16. Chapter 9. Serendipitous Coffee Experiences in Papua New Guinea 134
17. Part 4. Responsible Coffee Tourism and Cultural Change
18. Chapter 10. Blending Coffee and Fair Trade Hospitality 159
19. Chapter 11. Canada’s Just Us! Coffee Roasters Co-operative Coffee Tour Venture 172
20. Chapter 12. Beyond Fair Trade: Enhancing the Livelihoods of Coffee Farmers in Tanzania 181
21. Chapter 13. La Ruta del Café and Los Santos Coffee Tourism: A Central America Project to Develop Coffee-related Tourism to Augment Coffee Families’ Incomes 197
22. Part 5. Conclusion
23. Chapter 14. Coffee and Tourism Research Directions 223
24. Index 230