This book examines what happens when tourists learn to speak other languages. From ordering a coffee to following directions the author argues for a new perception of the relationship between tourism and languages from one based on the acquisition of basic, functional skills to one which sustains and even strengthens intercultural dialogue.

Alison Phipps is UNESCO Chair in Refugee Integration through Languages and the Arts, and Professor of Languages and Intercultural Studies at the University of Glasgow, UK. She writes and publishes widely in both academic publications and the media, and is a respected activist and campaigner for humane treatment for those seeking refuge.

Alison Phipps is Director of Graduate Development for Arts, Humanities and Education at the University of Glasgow, where she teaches modern languages, comparative literature, anthropology and intercultural studies. Her books include Acting Identities (2000), Contemporary German Cultural Studies (ed. 2002), Modern Languages: Learning and Teaching in an Intercultural Field (2004) with Mike Gonzalez, Critical Pedagogy: Political Approaches to Languages and Intercultural Communication (ed. 2004) with Manuela Guilherme and Tourism and Intercultural Exchange (2005) with Gavin Jack.

Alison Phipps' Learning the Arts of Linguistic Survival is an inspiring, intellectually and morally provocative book, which is nothing short of a state of the art of theorizing tourism and tourists from a language-sensitive or language-oriented perspective. Phipps offers a view of tourists that is rare and refreshing, and builds on well grounded approaches, which, in my mind, can be generally labelled “post-structural.” Through applying these dynamic and critical perspectives, and not taking anything for granted, Phipps attends to the seemingly ordinary spheres of tourism, and to where the extraordinariness of tourism meets the ordinariness of everyday lives. This juxtaposing—of tourism and everydayness—turns out to be remarkable, because it shows how rather interesting and worthy are everyday lives of some people. In other words, through researching tourists, we gain a contribution to what might we might call the “contemporary human condition,” over and above the contribution to “tourism scholarship.”

Frances Brown:

Alison Phipps has written a thought-provoking and unusual book, which deserves to be read by tourism academics and, perhaps even more so, by those in mainstream language education who are struggling to keep their discipline alive.

Melani Nekic:

This book is worth reading for reasons of content, style, and mode of research. In concert with other publications in the series, such as Tourism and Intercultural Change: Why Tourism Matters, it is passionately written, electrifying, and insightful. The book is recommended for all interested in the complex relationship between tourism, language, intercultural dialogue, and human interaction.

Judith Still, University of Nottingham, UK:

This is a very unusual book that should be read by an unusually wide audience as it crosses a number of boundaries, and thereby questions comfortable assumptions inherent in many of the disciplines it touches upon. Modern language professionals have tended to look down upon the practices of learning languages for tourism, and yet, Phipps demonstrates, they have much to learn from these. In tourism studies again little attention has been paid to language learning relative to the economic aspects of tourism or the critical focus on the tourist gaze, for example. This is a work of linguistic anthropology or 'auto-anthropology' as Phipps puts it which focuses on the self as guest (who is trying to be a good guest), rather than the self as host, through 'languaging'. Phipps's original take, and lively prose, as well as her commitment to her subject, make this a really good read which should shake us language professionals out of some of our dearly-held prejudices!

Susan Bassnett, University of Warwick, UK:

This lively book provides an intriguing view of why we still want to learn foreign languages. Others have seen tourism as sounding the death knell for language learning: Phipps takes the opposite view and shows how travel actually motivates ordinary people to try and communicate in a new language. She goes so far as to suggest that tourism may even be the single phenomenon that enables most intercultural encounters for the greates number of people in today's world. I found myself questioning many long-held assumptions after reading Phipps' provocative book.

Henry Giroux, McMaster University, Canada.:

Language and difference have always pushed against the boundaries of certainty, authoritarianism, and hope. In this beautifully written, poetic, and brilliantly insightful book, Alison Phipps addresses the social, cultural, and political implications of learning to speak a tourist language and its broader implications for a meaningful sense of dialogue, cultural change, and democracy itself. Moreover, Phipps offers us a new way of understanding learning as a form of public pedagogy that takes place outside traditional sites of learning and in doing so constitutes a pedagogical space rich with the possibilities of desire, agency, and a global cosmopolitanism. This may be one of the most important books written on language, pedagogy, and tourism in the last fifty years and hopefully will be widely read by anyone wishing to enter the changing conditions of a global democracy.