Expanding the Linguistic Landscape
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Edited by:
Martin Pütz
and Neele Mundt
About this book
The very latest empirical research in the fields of linguistic landscapes and semiotics
This book provides a forum for theoretical, methodological and empirical contributions to research on language(s), multimodality and public space, which will advance new ways of understanding the sociocultural, ideological and historical role of communication practices and experienced lives in a globalised world.
Author / Editor information
Martin Pütz is Professor of English Linguistics at University of Koblenz-Landau, Germany. His research interests include applied cognitive linguistics, linguistic landscapes and multilingualism in Africa.
Mundt Neele :Neele Mundt is Lecturer in English Linguistics at University of Koblenz-Landau, Germany. Her research interests include multilingualism, language attitudes and identity, and language and education in Cameroon.
Martin Pütz is Professor of English Linguistics at University of Koblenz-Landau, Germany. His research interests include applied cognitive linguistics, linguistic landscapes and multilingualism in Africa.
Neele Mundt is Lecturer in English Linguistics at University of Koblenz-Landau, Germany. Her research interests include multilingualism, language attitudes and identity, and language and education in Cameroon.
Reviews
This fascinating volume makes a substantial contribution to the study of the linguistic landscape. Adopting an interdisciplinary approach, it brings together thought-provoking theories and research methodologies. It is a must-read not only for scholars but for all those interested in the study of language in the public space.
This volume makes a dynamic contribution to the developing field of Linguistic Landscape research. Using insights from around the world, the authors show novel and imaginative ways of renegotiating concepts of 'language' and 'landscape' in the light of multimodality, language power and conflict, discourse, and translation within a changing global culture.
Topics
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Frontmatter
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Contents
v -
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Preface
vii -
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Contributors
ix -
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Multilingualism, Multimodality and Methodology: Linguistic Landscape Research in the Context of Assemblages, Ideologies and (In)visibility: An Introduction
1 - Part 1. General Issues, Methodology and Linguistic Landscapes as a Pedagogical Resource
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1. Linguistic Landscape after a Decade: An Overview of Themes, Debates and Future Directions
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2. Methods and Techniques for Linguistic Landscape Research: About Defi nitions, Core Issues and Technological Innovations
38 -
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3. Learning to Translate the Linguistic Landscape
58 - Part 2. Broadening the Field of Semiotic Landscapes: Semiotic Assemblages, Multimodality and Contemporary Urban Spaces
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4. Linguistic Landscapes and Semiotic Assemblages
75 -
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5. The Art of Silence in Upmarket Spaces of Commerce
89 -
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6. Multimodality in the City: On the Media, Perception and Locatedness of Public Textscapes
115 -
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7. Multilingual Audio Announcements: Power and Identity
132 - Part 3. Expanding Linguistic Landscape Studies: Power Relations, Acts of Resilience and Diachronic Changes
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8. Linguistic Landscapes and the African Perspective
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9. Slogans as Part of Burkina Faso’s Linguistic Landscape during the Insurrection in 2014
180 -
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10. Investigating the Bilingual Landscape of the Marshall Islands
203 -
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11. Linguistic, Ethnic and Cultural Tensions in the Sociolinguistic Landscape of Vilnius: A Diachronic Analysis
229 -
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12. Attitudes towards Visual Multilingualism in the Linguistic Landscape of the Ruhr Area
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Index
300