3. Commercial Signs in Oman and Yemen: A Study of Street Advertising in English

Chapters in this book

1. Frontmatter i
2. Contents v
3. Contributors vii
4. Multilingualism in the workplace: English and Bengali xi
5. Introduction 1
6. Part 1: Multilingualism in Private Spheres and Public Spaces
7. 1. Heritage, Heteroglossia and Home: Multilingualism in Emirati Families 13
8. 2. Emirati Pre-Service Teachers’ Perspectives of Abu Dhabi’s Rich Linguistic Context 39
9. 3. Commercial Signs in Oman and Yemen: A Study of Street Advertising in English 59
10. Part 2: The English Language and Arab Peninsula Identity
11. 4. Emirati Cultural Identity in the Age of ‘Englishisation’: Voices from an Abu Dhabi University 87
12. 5. A Phenomenological Study of Identity Construction in the Education Sector of Qatar 116
13. Part 3: Forging Societal Bilingualism Through English Medium Instruction
14. 6. From ‘Late–Late’ to ‘Early–Early’ Immersion: Discontinuities and Dilemmas in Medium of Instruction Policies and Practices 139
15. 7. Revisiting the Suitability of the IELTS Examination as a Gatekeeper for University Entrance in the UAE 161
16. 8. English in the United Arab Emirates: Innocuous Lingua Franca or Insidious Cultural Trojan Horse? 176
17. Part 4: The Position of English in Teaching and Research Careers
18. 9. Novice Practitioners’ Views on the Applicability of Post-method and Critical Pedagogy in Saudi EFL Contexts 199
19. 10. Between the Covers: A Case Study of Scholarly Journal Publishing in Oman 220
20. Index 240