Contents

Chapters in this book

1. Frontmatter i
2. Contents v
3. Figures vi
4. Acknowledgements vii
5. 1. Introduction 1
6. 2. Language Ideologies, Linguistic Registers and the Sociolinguistic Landscape of Swahili and English in Tanzania 31
7. 3. ‘From the Geneva of Africa’: Beauty Pageants, National Culture and Tanzanian Femininity 55
8. 4. ‘I Am Very Good at Expressing Myself, Especially in English’: The Packaging of Privilege in the Making of Tanzanian Beauty Queens 90
9. 5. ‘Education is the Key of Life’: Contestants as Schoolgirls in Pursuit of an Escape 124
10. 6. ‘Which is Your Favourite Color?’ Race and Ethnicity in a Color- Blind Tanzania 153
11. 7. Kutafuta Maisha: ‘Looking for a Life’ from the Edge of the Globe 180
12. Appendix 194
13. References 195
14. Index 213