5. Reputation Promoters

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Introduction 1
4. Part I. Selling Privacy to the Masses
5. 1. The Consumer Privacy Space 17
6. 2. Digital Privacy Goes Mainstream 41
7. 3. Opt Out for Privacy, Opt In for Value 69
8. Part II. Privacy Goes Public
9. 4. Reputation Defenders 101
10. 5. Reputation Promoters 136
11. 6. The Big Power of Small Data 165
12. Conclusion 197
13. Acknowledgments 223
14. Notes 227
15. Index 261
16. About the Author 273