Midcentury Cocktails

A delightful history of cocktails from the era of new interstate highways, sprouting suburbs, and atomic engineering

America at midcentury was a nation on the move, taking to wings and wheels along the new interstate highways and in passenger jets that soared to thirty thousand feet. Anxieties rippled, but this new Atomic Age promised cheap power and future wonders, while the hallmark of the era was the pleasure of an evening imbibing cocktails in mixed company, a middle-class idea of sophisticated leisure. This new age, stretching from the post–World War II baby boom years through the presidency of General Dwight Eisenhower into the increasingly volatile mid-1960s, promised affordable homes for those who had never dreamed of owning property and an array of gleaming appliances to fill them. For many, this was America at its best—innovation, style, and the freedom to enjoy oneself—and the spirit of this time is reflected in the whimsical cocktails that rose to prominence: tiki drinks, Moscow mules, Sea Breezes, Pina Coladas, Pink Squirrels, and Sloe Gin Fizzes.

Of course, not everyone was invited to the party. Though the drinks were getting sweeter, the racial divide was getting more bitter—Black Americans in search of a drink, entertainment, or a hotel room had to depend on the Green Book for advice on places where they would be welcome and safe. And the Cold War and Space Race proceeded ominously throughout this period, as technological advances alternately thrilled and terrified.

The third installment in Cecelia Tichi’s tour of the cocktails enjoyed in various historical eras, Midcentury Cocktails brings a time of limitless possibilities to life though the cocktails created, named, and consumed.

Cecelia Tichi is Gertrude Conaway Vanderbilt Professor of English and American Studies Emerita at Vanderbilt University. Her books include Jazz Age Cocktails, Gilded Age Cocktails, What Would Mrs. Astor Do? The Essential Guide to the Manners and Mores of the Gilded Age and Civic Passions: Seven Who Launched Progressive America. Her mystery fiction includes the “Val and Roddy DeVere Gilded” series, set in the Gilded Age. Her website: https://www.cecebooks.com.Cecelia Tichi is Gertrude Conaway Vanderbilt Professor of English and American Studies Emerita at Vanderbilt University. Her books include Jazz Age Cocktails, Gilded Age Cocktails, What Would Mrs. Astor Do? The Essential Guide to the Manners and Mores of the Gilded Age and Civic Passions: Seven Who Launched Progressive America. Her mystery fiction includes the “Val and Roddy DeVere Gilded” series, set in the Gilded Age. Her website: https://www.cecebooks.com.

Some of the cocktails that we all know and love today—Moscow mules, sea breezes, gin fizzes—have their roots in midcentury America, when jets first crowded the skies and cars hit newly paved highways. Ahead of New Year’s, Cecelia Tichi takes us on an alcoholic tour.

Illustrations and recipe lists accompany each chapter; these are visual, flavorful ways to engage with the book’s cultural history lessons. Some of the recipes assume access to special ingredients like orzata and falernum, but one imagines that, in the generous American spirit of adventurousness, mixologists can improvise as needed. Midcentury Cocktails is a delightful, nostalgic trip through the 1950s and 1960s with recipes for recreating Atomic Age intoxications.

Gary Cross, author of Consumed Nostalgia: Memory in the Age of Fast Capitalism:
A charming blend of 1950s consumer and media culture whose stories orbit around the whimsical cocktails of the times. At once nostalgic, informative, and delightful.

Keith Stavely and Kathleen Fitzgerald, authors of America’s Founding Food: The Story of New England Cooking:
Cecelia Tichi writes about literature and culture with verve. At once a guide to vintage drinks and a brisk chronicle detailing the fashions and fissions of the Atomic Age, Midcentury Cocktails is Tichi’s best cocktail book yet.