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  • Henry Jenkins , Sam Ford and Joshua Green
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Spreadable Media
This chapter is in the book Spreadable Media
© 2020 New York University Press, New York, USA

© 2020 New York University Press, New York, USA

Chapters in this book

  1. Frontmatter i
  2. CONTENTS v
  3. ACKNOWLEDGMENTS vii
  4. HOW TO READ THIS BOOK ix
  5. INTRODUCTION: WHY MEDIA SPREADS 1
  6. 1. WHERE WEB 2.0 WENT WRONG 47
  7. 2. REAPPRAISING THE RESIDUAL 85
  8. 3. THE VALUE OF MEDIA ENGAGEMENT 113
  9. 4. WHAT CONSTITUTES MEANINGFUL PARTICIPATION? 153
  10. 5. DESIGNING FOR SPREADABILITY 195
  11. 6. COURTING SUPPORTERS FOR INDEPENDENT MEDIA 229
  12. 7. THINKING TRANSNATIONALLY 259
  13. CONCLUSION 291
  14. NOTES 307
  15. REFERENCES 313
  16. INDEX 333
  17. ABOUT THE AUTHORS 351
https://doi.org/10.18574/nyu/9780814743515.003.0002

Chapters in this book

  1. Frontmatter i
  2. CONTENTS v
  3. ACKNOWLEDGMENTS vii
  4. HOW TO READ THIS BOOK ix
  5. INTRODUCTION: WHY MEDIA SPREADS 1
  6. 1. WHERE WEB 2.0 WENT WRONG 47
  7. 2. REAPPRAISING THE RESIDUAL 85
  8. 3. THE VALUE OF MEDIA ENGAGEMENT 113
  9. 4. WHAT CONSTITUTES MEANINGFUL PARTICIPATION? 153
  10. 5. DESIGNING FOR SPREADABILITY 195
  11. 6. COURTING SUPPORTERS FOR INDEPENDENT MEDIA 229
  12. 7. THINKING TRANSNATIONALLY 259
  13. CONCLUSION 291
  14. NOTES 307
  15. REFERENCES 313
  16. INDEX 333
  17. ABOUT THE AUTHORS 351
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