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4. The Market Turn

  • Xaq Frohlich
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From Label to Table
This chapter is in the book From Label to Table
© 2023 University of California Press, Berkeley

© 2023 University of California Press, Berkeley

Chapters in this book

  1. Frontmatter i
  2. Contents ix
  3. Acknowledgments xi
  4. A Note on Primary Sources xv
  5. Introduction: Food and Power in the Information Age 1
  6. 1. An Age of Standards 21
  7. 2. Gatekeepers and Hidden Persuaders 47
  8. 3. Malnourished or Misinformed? 79
  9. 4. The Market Turn 106
  10. 5. A Government Brand 134
  11. 6. Labeling Lifestyles 162
  12. Conclusion: The Informational Turn in Food Politics 182
  13. Chronology 195
  14. Notes 201
  15. Selected Bibliography 255
  16. Index 271
https://doi.org/10.1525/9780520970816-007

Chapters in this book

  1. Frontmatter i
  2. Contents ix
  3. Acknowledgments xi
  4. A Note on Primary Sources xv
  5. Introduction: Food and Power in the Information Age 1
  6. 1. An Age of Standards 21
  7. 2. Gatekeepers and Hidden Persuaders 47
  8. 3. Malnourished or Misinformed? 79
  9. 4. The Market Turn 106
  10. 5. A Government Brand 134
  11. 6. Labeling Lifestyles 162
  12. Conclusion: The Informational Turn in Food Politics 182
  13. Chronology 195
  14. Notes 201
  15. Selected Bibliography 255
  16. Index 271
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