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Alex Rosenblat
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Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Introduction: Using an App to Go to Work - Uber as a Symbol of the New Economy 1
- 1. Driving as Glamorous Labor: How Uber Uses the Myths of the Sharing Economy 21
- 2. Motivations to Drive: How Uber’s System Rewards Full-Time and Recreational Drivers Differently 49
- 3. The Technology Pitch: How Uber Creates Entrepreneurship for the Masses 73
- 4. The Shady Middleman: How Uber Manages Money 107
- 5. Behind the Curtain: How Uber Manages Drivers with Algorithms 138
- 6. In the Big Leagues: How Uber Plays Ball 167
- Conclusion: The New Age of Uber - How Technology Consumption Rewrote the Rules of Work 197
- Appendix 1. Methodology: How I Studied Uber 209
- Appendix 2. Ridehailing beyond Uber: Meet Lyft, the Younger Twin 217
- Notes 221
- Index 261
Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Introduction: Using an App to Go to Work - Uber as a Symbol of the New Economy 1
- 1. Driving as Glamorous Labor: How Uber Uses the Myths of the Sharing Economy 21
- 2. Motivations to Drive: How Uber’s System Rewards Full-Time and Recreational Drivers Differently 49
- 3. The Technology Pitch: How Uber Creates Entrepreneurship for the Masses 73
- 4. The Shady Middleman: How Uber Manages Money 107
- 5. Behind the Curtain: How Uber Manages Drivers with Algorithms 138
- 6. In the Big Leagues: How Uber Plays Ball 167
- Conclusion: The New Age of Uber - How Technology Consumption Rewrote the Rules of Work 197
- Appendix 1. Methodology: How I Studied Uber 209
- Appendix 2. Ridehailing beyond Uber: Meet Lyft, the Younger Twin 217
- Notes 221
- Index 261