Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Introduction: Using an App to Go to Work - Uber as a Symbol of the New Economy 1
5. 1. Driving as Glamorous Labor: How Uber Uses the Myths of the Sharing Economy 21
6. 2. Motivations to Drive: How Uber’s System Rewards Full-Time and Recreational Drivers Differently 49
7. 3. The Technology Pitch: How Uber Creates Entrepreneurship for the Masses 73
8. 4. The Shady Middleman: How Uber Manages Money 107
9. 5. Behind the Curtain: How Uber Manages Drivers with Algorithms 138
10. 6. In the Big Leagues: How Uber Plays Ball 167
11. Conclusion: The New Age of Uber - How Technology Consumption Rewrote the Rules of Work 197
12. Appendix 1. Methodology: How I Studied Uber 209
13. Appendix 2. Ridehailing beyond Uber: Meet Lyft, the Younger Twin 217
14. Notes 221
15. Index 261