Chapters in this book

1. Frontmatter i
2. Contents ix
3. Illustrations xi
4. Preface xiii
5. Acknowledgments xvii
6. Part One. Fundamental Concepts For Championing Science
7. 1. Becoming a Champion 3
8. 2. Self-Aware and Self-Correcting: The Key to Effective Communication 10
9. 3. Extracting the Essence 14
10. 4. Who’s Listening? Know Your Audience 27
11. 5. Why Scientists Communicate Poorly outside Their Field 42
12. Part Two. Mechanics Of Championing Science
13. 6. The First Two Minutes: Show Your Passion 57
14. 7. Crafting Key Messages and Narratives 66
15. 8. The Power of Language 85
16. 9. Designing Effective Visuals 95
17. Part Three. Honing Your Communication, Influence, And Emotional Intelligence Skills
18. 10. Improving Your Speaking Skills 127
19. 11. Influence and Persuasion 137
20. 12. Managing Your Emotions 159
21. Part Four. Applying The Championing Science Skills
22. 13. Translations, Templates, and White Papers 175
23. 14. Strategies for Creating Successful Relationships with Sponsors 186
24. 15. Exercises for Applying the Championing Science Skills 193
25. 16. High-Impact Examples of Championing for a Cause 207
26. Appendix: The Champion’s Bookshelf 227
27. Notes 231
28. Index 241